Sessions promote practical and creative reflections on the new directions of fashion, digital printing, and brand positioning in the textile market
FuturePrint 2025, taking place from July 16 to 19 at the Distrito Anhembi in São Paulo, aims to contribute to the evolution of the textile and printing sectors through discussions held at the Talks Future Têxtil. The sessions bring together experts and professionals to talk about trends, technological innovation, and sustainability, covering everything from factory floor operations to market strategies for creating high-impact prints.
This feature has been carefully structured to provide the audience with unique experiences, including lectures, workshops, and debates throughout four intensive days of activities and networking. Each session was designed to connect technical knowledge, business strategies, and the challenges of digital transformation in the world of fashion and digital textile printing.
Mila Sanchez, a nationally renowned designer known for her original prints, will take center stage in two key moments of the event. In the workshop “Creating and Coloring Prints Live: From Digital to Manual,” alongside Eliandra Sabino, Mila will explore the interface between artistic creation and industrial processes, demonstrating how innovative practices can be applied to optimize production without compromising aesthetic identity. In her talk “Print Design in the Age of Artificial Intelligence,” she will discuss the new possibilities technology offers for visual creation, reinforcing the importance of merging tradition and modernity in the development of captivating prints.
Paulo Neves, an expert and professor specializing in AI for visual creation, will highlight how digital tools can enhance creative processes. In his presentation “Optimized Creativity: How AI Boosts Fashion and Print Processes,” he will showcase practical examples of how artificial intelligence can drive efficiency and innovation in concept and print generation, transforming ideas into successful market products.
In the lecture “How to Align Print Design with Printing Techniques,” independent fashion designer Janaina Zermiani will share her hands-on experience and strategic approaches that align creative processes with technical execution. Her talk emphasizes the importance of a clear and consistent brand positioning for those seeking to stand out in a competitive and ever-evolving landscape.
Ana Di Bartolomeo, from Total Estampas, is another featured professional in Talks Future Têxtil. In her session “The Right Team, Profitable Business: Secrets to Hiring and Leadership in Printing,” she will address the challenges and best practices for building teams that inspire trust and deliver significant results. Her perspective on people management and production processes provides essential strategic insights for entrepreneurs and leaders in the field.
In the joint session “How to Translate Trends into Prints that Resonate with the End Consumer,” Loretta Pettinati and Ji Ae Um will present an innovative approach to transforming fashion trends into print concepts, emphasizing the power of creativity combined with well-planned execution to achieve commercial success.
The full program is available on the website: www.feirafutureprint.com.br
About FuturePrint
FuturePrint is the largest and most comprehensive printing technology event for the visual communication, digital, textile, sublimation, and screen printing markets in Latin America. The trade show brings together the industry’s top brands and fosters connections among manufacturers, distributors, service providers, and creative professionals, offering a platform for product launches, business generation, and knowledge development.
Event Details
FuturePrint 2025
Location: Distrito Anhembi – Av. Olavo Fontoura, 1.209 – Santana – São Paulo/SP. ZIP: 02001-900.
Dates: July 16 to 19, 2025. Wednesday to Friday, from 1 p.m. to 8 p.m.; Saturday, from 10 a.m. to 5 p.m.
Free admission
Registration: https://www.feirafutureprint.com.br/pt/landing-pages/inscricao.html
Official website: www.feirafutureprint.com.br
Press Contact – Tudo em Pauta
Alex Olobardi | +55 (11) 99254-4604 – [email protected]
Erika Digon | +55 (11) 99953-1048 – [email protected]
